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The WAHM Connection
Home Business Articles
Helping a small business grow takes a multifaceted approach.
You must be the owner, marketer, promoter, bookkeeper and
so much more. Only the best of the best home business articles
make it in our home business article bank. Enjoy!
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Target Market for Your Home
Business |
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Target Market The Key To Your Online Success
If you are an Internet marketer or want to be there are 3
issues to be concerned with. Target market, traffic
generation, and traffic conversion.
Which is most important?
Well, I would have to say that selecting your target
market is. I am not saying that traffic generation and
traffic conversion are not important, though.
Its just that if you have a target market that does not
have credit cards or the ability to spend money, then
you are doomed no matter how much traffic you throw at a
highly primed sales page.
A poor target market with no money will not produce you any
profit no matter how hard you try. It doesn't even matter if
you are the greatest copywriter in the world!
Your process for marketing online must always start
with the target market. Then, work on the traffic and
sales process to increase your profits. A bad site with
minimal traffic will make money on a good target
market.
Keys to determining a Good Target Market
1. Your target market should be big enough for your
primary keyword to have several thousand searches or more a
month on www.Overture.com
(Now Yahoo). Check your key word at:
http://inventory.overture.com/d/searchinventory/
suggestion/
If there are only a few hundred searches for your
primary keyword you should probably stop right there. Make
sure you are using a key word that someone would type
in the search engine. If they were looking for your
particular product idea.
2. Does the average person in your target market have a
credit card and money to spend?
3. You should be able to find other marketers in the
search engines selling similar products to what you are
thinking about selling. Some competition tells you
that marketers are making money on that target market with a
particular product.
Check on:
http://www.google.com
http://www.msn.com
http://www.clickbank.com/marketplace
4. Identify what advertisers are paying for advertising on
your primary key word. Check the pay per click search engine
http://www.overture.com type your primary key word in to the
search field. Then when the listings comes up, look to the
right side of the screen for the words "View Advertisers'
Max Bids" Click on that and follow the instructions. If the
top 3 listings are for products related to your idea, then
there is a good chance that money is to
be made. You will also need to make sure they are spending
more than 25 cents per click for the top three spots.
Advertisers spending only 10 cents per click for your
primary key word is an indication of a poor market.
Remember, that I am speaking about your primary key word
that has several thousand searches per month.
If there are 50 products already out there almost
exactly like what you wanted to bring to market,
develop a new twist. Find a way to bring another spin
to the products that are already out there. Provide a
solution for a missing need that the already popular
product doesn't.
This can provide you with joint ventures with all of
the would be competitors.
Start today and put your best ideas to the test and
select the one that rise to the top.
About the Author: Jeremy Gossman
Jeremy Gossman is an internet marketer and consultant that
has several ventures online. You can learn more about
Jeremy's latest project and subscribe to a free mini-course
by visiting:
http://www.acceleratedinternetprofits.com
(c)2003 AcceleratedInternetProfits.com. All rights
reserved.
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