What is a Candy Wrapping
Business?
This business includes making candy bar wrappers for promotional
purposes and gifts. Wrappers can be made for birth
announcements, party favors, special occasion promotions,
weddings, showers, business promotions, fundraisers and more. In
addition to wrapping candy bars, you can also do labels for CDs,
wine bottles, lifesavers etc.
Candy
Wrapper Supplies
1. Color laser printer -
If you choose to have a professional print shop to print your
wrappers, your costs will go up. However, it may be an option if
you are not able to afford the cost of a laser copier outright.
2. Graphics Software (PrintShop,
etc.)
3. Scanner &/or Digital Camera (if you'd like to add photos to
wrappers)
4. Paper Cutter
5. Paper for Wrappers (high quality semi-gloss)
6. Candy Bars (if you are doing the wrapping for your clients -
some candy wrappers just sell the wrappers)
Candy
Wrapper Skills
Artistic ability
Graphics software knowledge (however, you can purchase and find
free templates)
Customer service skills
Organizational Skills
Marketing Skills
Candy Wrapper Prices
Always consider your costs before
pricing your products. Check out
retailindustry.about.com/library/uc/be/uc_be_pricing1.htm
to help you formulate prices.
The average price is $1.00 - $5.00 per
wrapped regular-sized Hershey Bar. Per bar prices are lower for
larger orders. Some companies charge a set up fee in addition to
the per bar price.
To lower your cost, shop around for
paper, ink and candy bar prices. Buying in bulk will always
decrease your costs. You can order candy bars directly from
Hershey, but many candy wrappers will tell you that going to
your local Cosco or wholesale outlet will get you a better
price.
Get Your Business off the Ground
1. Offer a few freebie jobs and put them
in your portfolio with a testimonial from your client.
2. Place samples in local shops. People
can purchase a candy bar for a nominal fee. Offer the shop owner
an incentive by sharing the profits. Try bridal shops, baby
shops, florists, gift shops.
3. Also provide samples or business
cards (samples will likely generate more interest) to wedding
planners, even planners, at trade shows, professional
fundraising groups and obstetrician offices.
4. Book a table at a wedding fair or
trade show.
5. Approach your child's school (and
other local schools), sporting teams, recreational groups,
daycares, etc. about fundraising with candy bars.
Online Marketing Ideas
Either design or have someone design a
web page to promote your business online. Your web page is the
perfect way to promote both the online and offline components of
your business. It's where your clients and potential clients can
view your samples, prices and product updates. Here are a few
ideas to promote your website and online business:
1. Build a mailing list and send out a
newsletter on a regular basis. Promote your business and
specials in your newsletter, but do try to offer more than a
sales pitch. If you do this, your readership will increase. Try
recipes, event planning tips, etc. For your more corporate
clients, you may wish to take a different angle.
Ask permission to add your clients to
your mailing list, run a free draw off your site with one of the
conditions of entry being that entrants are added to your
mailing list and provide a place to subscribe to your newsletter
on your site.
2. Join some home based business
discussion groups. These are a perfect way to network and gain
potential clients. Home based businesses often prefer to support
their fellow home based businesses. Try
http://groups.yahoo.com
for some good groups or start your own!
3. Form partnerships and exchange links
with wedding, baby, event planning and fundraising sites.
Additional
Candy Wrapper Resources
|
Candy Wrapper Templates you
can purchase:
|
|
|
|
|
|
